Survey: By Slim Margin, More PR Pros Use Facebook Than Twitter for Brand Communications


social media appsSharing content across a variety of social media platforms is a part of life for PR professionals. But not all platforms were created equal. Despite their popularity with users, certain platforms are harder for professional communicators to use for business purposes.

With that in mind, PR News and Cision fielded the “State of Social Media for PR Pros” survey to take the pulse of the PR community and find out which social media platforms it’s using most, how it’s measuring success on those platforms and which sources of information it trusts most.

By a slim margin, PR pros who took the survey use Facebook more than Twitter on behalf of their brands or clients (87.6% vs. 85.1%). After Facebook, Twitter, LinkedIn and YouTube, there is a big drop-off in usage of the other social media platforms and apps.

social media usage chart

We will share the complete results of the “State of Social Media for PR Pros” survey at PR News’ Social Media Summit on June 3 in New York City.

Follow Brian Greene: @bwilliamgreene




1 Comment

avatar

About Brian Greene

Writer/Editor, PR News



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.