Survey: By Slim Margin, More PR Pros Use Facebook Than Twitter for Brand Communications

social media appsSharing content across a variety of social media platforms is a part of life for PR professionals. But not all platforms were created equal. Despite their popularity with users, certain platforms are harder for professional communicators to use for business purposes.

With that in mind, PR News and Cision fielded the “State of Social Media for PR Pros” survey to take the pulse of the PR community and find out which social media platforms it’s using most, how it’s measuring success on those platforms and which sources of information it trusts most.

By a slim margin, PR pros who took the survey use Facebook more than Twitter on behalf of their brands or clients (87.6% vs. 85.1%). After Facebook, Twitter, LinkedIn and YouTube, there is a big drop-off in usage of the other social media platforms and apps.

social media usage chart

We will share the complete results of the “State of Social Media for PR Pros” survey at PR News’ Social Media Summit on June 3 in New York City.

Follow Brian Greene: @bwilliamgreene