Facebook’s Newest Project, Slingshot, Looks to Take on Snapchat (Again)


facebook snapchatOnce is a fluke, twice is a coincidence and three times is a trend.

With the rumor that Facebook is developing a Snapchat-like service making rounds after a new report from the Financial Times, the social networking giant is continuing to prove how conscious it is of Snapchat's popularity. Details about the new service, dubbed Slingshot, are murky, but it appears that the app will provide features similar to Snapchat to an interface connected to users' Facebook profiles.

This isn't the first time Facebook has tried to take on Snapchat. After trying to buy the app for $3 billion in November, Facebook embarked on its first attempt to beat Snapchat and its founder, Evan Spiegel, at their own game—the Poke app. Poke, which was essentially a Snapchat clone, was unceremoniously pulled from the app store earlier this month, presumably after user adoption didn't live up to standards.

Couple this most recent news with Yahoo's purchase of Blink, another self-destructing messaging app, just last week, and you have an undoubted trend.

For PR pros, the news that yet another direct messaging service is in the works accelerates the need to figure out how brands can use them. How can professional communicators continue take advantage of these ephemeral messaging apps?

Follow Brian Greene: @bwilliamgreene




Comments Off

avatar

About Brian Greene

Writer/Editor, PR News



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.