3 Cool Ways To Harness the Power of Your PR Award

gold-trophyEverybody likes a winner. Celebrating victory and high achievement isn’t just part of our culture. It’s human nature. But, in PR, there’s more to receiving an award recognizing your hard work than throwing a big party and sending out a press release.

An award for creative achievement, a stellar social media strategy or a groundbreaking brand campaign tells the world that your PR work rises above the rest. Whatever the category of your communications achievement, an award is a sign of credibility in a crowded marketplace where everyone is looking for an edge. And it’s also an opportunity to solicit new business. Use it to your advantage.

Here are a few tips on how to capitalize on your communications awards:

  • Spread the good news. Make note of your award on the home page of your website. Post it on your LinkedIn profile. Tweet it, preferably with a group photo of the team that earned it gathered around the shiny trophy. And be sure to list the title of the award, the source and the year.
  • Share the wealth with your team. Nobody ever won an award all by herself. Somewhere along the way, you received guidance from a boss or mentor, material support from your colleagues, maybe even a shoulder to cry on during the darkest days of the project. So don’t forget your colleagues when you do your victory lap. Thanking them with public recognition ensures they will be around in the future to deliver when it comes time to do it all again.
  • Remind potential clients how cool you are. The days following an award win are a great time to follow up with potential clients. If there is a brand manager out there who has been on the fence about working with you, letting the person know that you have been publicly recognized for your good work might sway him or her your way. Another method of drumming up business is to run an ad in a relevant trade publication thanking the organization bestowing the award or, better still, thanking the people who made the win possible (see second bullet point).

A PR award win can be, in and of itself, great PR. Don’t just put your trophy on a shelf in the lobby of your office. Put it to work building your client base. And keep up the great work. Who knows? You may be on your way to building a collection of PR awards.

Speaking of awards, please join PR News for the Social Media Icon Awards Luncheon, taking place on June 2 at the Grand Hyatt in New York City.

Follow Richard Brownell: @RickBrownell

Tags: , , | Comments Off


About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.