FTC-Snapchat Settlement: There’s No Such Thing as Privacy Online


snapchat privacySnapchat has agreed to settle charges brought by the Federal Trade Commission that alleged Snapchat deceived users about how much privacy the service offers. According to the FTC complaint, Snapchat's marketing—centrally based on the idea that users' messages "disappear forever" after the recipient opens them—was misleading, as third-party apps could be used to save messages for longer without senders knowing.

While the idea that "snaps" actually don't disappear forever shouldn't be earth-shattering for any even partially skeptical observer, the ruling provides a further example of a central principle of the Internet—there is no such thing as privacy online. For professional communicators, the lesson is simple, if not hard-earned in some cases: Be careful about what you put on the web. Eventually, someone, somewhere will be able to find it.

In addition to other charges, the FTC complaint also claimed that the startup failed to secure a feature that eventually allowed hackers to compile a database of 4.6 million Snapchat usernames and phone numbers.

“If a company markets privacy and security as key selling points in pitching its service to consumers, it is critical that it keep those promises,” FTC Chairwoman Edith Ramirez said in a statement.  “Any company that makes misrepresentations to consumers about its privacy and security practices risks FTC action.”

Snapchat will now be watched very closely for any misrepresentation of the amount of privacy and security it offers. For the next 20 years, in fact, the company will be monitored by an independent privacy professional per FTC mandate.

Follow Brian Greene: @bwilliamgreene


Comments Off

avatar

About Brian Greene

Writer/Editor, PR News



Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.