New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print


ryman ecoLast Saturday, stationery brand Ryman teamed up with ad agency Grey to launch what they're calling "the world's most beautiful sustainable font," Ryman Eco. The stationary brand claims that the new font   uses 33% less ink than standard fonts. And, according to Ryman, if we all switched to the font tomorrow for everything we print, we would save more than 490 million ink cartridges and reduce CO2 emissions by 6.5 million tons every year.

So how does Ryman Eco work? The idea behind the new font is simple. We all rely on printed pages for work, using up tons of paper and ink—somewhere close to 1.5 billion laser ink cartridges a year. One of the major reasons why we use all of that ink is hiding in plain sight—the fonts we use. To cut down on ink, Ryman Eco's characters are made up of multiple fine lines instead of a single solid stroke.

The result is a swirly, gap-filled font. The gaps in the letters are visible but, at sizes smaller than 10pt, they are filled by ink bleeding, making the letters look like a normal, solid line font.

For PR pros, especially those who are focused on and responsible for promoting sustainability in the workplace, the idea that changing a font could save paper, ink and possibly the planet seems like a no-brainer. Saving some PR budget along the way doesn't sound too bad, either.




1 Comment

avatar

About Brian Greene

Writer/Editor, PR News



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.