New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print


ryman ecoLast Saturday, stationery brand Ryman teamed up with ad agency Grey to launch what they're calling "the world's most beautiful sustainable font," Ryman Eco. The stationary brand claims that the new font   uses 33% less ink than standard fonts. And, according to Ryman, if we all switched to the font tomorrow for everything we print, we would save more than 490 million ink cartridges and reduce CO2 emissions by 6.5 million tons every year.

So how does Ryman Eco work? The idea behind the new font is simple. We all rely on printed pages for work, using up tons of paper and ink—somewhere close to 1.5 billion laser ink cartridges a year. One of the major reasons why we use all of that ink is hiding in plain sight—the fonts we use. To cut down on ink, Ryman Eco's characters are made up of multiple fine lines instead of a single solid stroke.

The result is a swirly, gap-filled font. The gaps in the letters are visible but, at sizes smaller than 10pt, they are filled by ink bleeding, making the letters look like a normal, solid line font.

For PR pros, especially those who are focused on and responsible for promoting sustainability in the workplace, the idea that changing a font could save paper, ink and possibly the planet seems like a no-brainer. Saving some PR budget along the way doesn't sound too bad, either.


1 Comment

avatar

About Brian Greene

Writer/Editor, PR News



Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.