5 Misconceptions about Millennials


Millennials

The hippies were considered to be an altruistic generation. That is, until they shed the Patchouli, sold the Volkswagen, entered the workforce and, eventually, got a reputation as an acquisitive generation. Both perceptions are somewhat skewed, of course. Ditto for that human projection screen called the Millennials. Communicators and PR folks who manage Millennials, take note.

The rap on Millennials, or people born between the early 1980s and the early 2000s, is that they are narcissists with an overwhelming sense of entitlement and an underwhelming work ethic.

We’ve all seen the videos on YouTube satirizing Millennials’ behavior in the workplace, with managers talking severe pains to praise their every (boneheaded) move and downplay their mistakes. After all, Millennials grew up in an environment where everybody wins, so the story goes.

However, PR pros and communicators know full well the power of perception. It can get away in the way of a realistic assessment of a situation. It can color your thoughts, often for the worse. It can prevent you from hiring someone who may turn out to be a terrific writer, videographer, or someone who enhances your crisis management plan.

With that in mind, we asked our audience: What’s the biggest misconception about millennials?

Here are 5 of them:

> Automatic assumption that [Millennials] are computer and social media literate. So many only know how to use Facebook!

> We're actually not as lazy as people depict. I'd argue that most of us work too hard to the point we run ourselves down.

> That they believe they should be given everything without working their way up. Not my experience

>  That we are easily swayed as we our fickle minded.

> That we're all the same.

What’s been your experience working with Millennials and what would you add to the list?

Follow Matthew Schwartz on Twitter: @mpsjourno1




1 Comment

avatar

About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.