What Makes a Great PR Employee? Let Us Count the Ways


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In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read. But there are other facets that make a great employee, and transcend the day-to-day operation, as indicated by an informal inquiry of PR News’ audience.

The query, which we posted on our Facebook and Twitter accounts, generated responses that go beyond PR strategies and tactics and get to the heart of what makes an effective workplace.

For example, @ElleWood13 said that a great employee “always takes initiative and is ready to work toward the best, correct end result” while @ChelseyNagy said, quite succinctly we might add, that a great employee is “always observant.”

Here's the rest of the Twitter responses; A great employee:

> Always shows passion.

> Is an opportunist, and goes above and beyond expectations.

> Is calm, cool, and collected.

> Understands their role in the success of their employer

> Is open to criticism.

> Is willing to see an issue from other viewpoints.

> Is always proactive, consider his customer's problem as his own problem, always react before the crisis shows up

> Always puts the needs of their clients above their own.

> Always provide best, honest advice to clients.

> Goes for it & sticks with it and challenges the conventional.

The responses on our Facebook page were a bit more whimsical than those on our Twitter page.

Nevertheless, there were a few pearls of wisdom to consider, such as Tefo K. Linchwe, who said that great employees “have initiative in line with the company’s vision,” and Jennifer Holland Gilmore, who added that a great employee “anticipates needs and is ready with a solution.”

What do you think about the comments? How would you add to them?

Follow Matthew Schwartz on Twitter: @mpsjourno1

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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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