PR Pros Note the Tunes that Provide a Lift at Work


What do Justin Timberlake, Jay-Z and Kanye West have in common?  They play a key role in helping PR pros get through the afternoon and finish up the workday on a strong note.

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We're digging it.

Timberlake et al. were just a few of the musical artists who were mentioned when we recently asked our Twitter followers which songs gives them a good lift at work.

The responses were pretty eclectic, from Frank Sinatra’s “How About You” to Frédéric Chopin’s “Nocturne.”

Victoria Adam provided an interesting range of tunes, saying that she likes both “Happy’ by Pharrell Williams as well her “oldiebutgoodie” pick, Michael Bublé’s "I've Got the World on a String." For a complete list of the musical choices we garnered, please click here.

We also got the 1990s covered, compliments of Rebecca Bartley, who said that the Spice Girls’ “Wannebe” “just lifts my mood and makes me want to dance around.”

That’s the thing about music—when it hits, you feel no pain. And working in the topsy-turvy world of media and marketing, we all experience a bit of pain every now and again.

“Without music, life would be a mistake,” said the philosopher Friedrich Nietzsche.

Well, we don’t know about that, but fortunately we’ll never find out.

We do know that music is a wonderful elixir, as well as a tool that, depending on your personal preferences, can help to bridge and embolden communications.

Follow Matthew Schwartz on Twitter: @mpsjourno1 




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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



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