How Will You Use Getty’s New Free Images in Your PR and Communications?

Getty's new embed tool.

Getty's new embed tool.

Getty Images, one of the world's largest stock photo agencies, will make its vast backlog of images available for blogs and social media sites to use for free. The nearly 35 million photos will be available through a new "embed tool," which will frame the images with a code that links back to Getty's website.

The company said that the move is designed to combat piracy. And because  Getty can't sue everyone who steals its images, the company needed a marketing plan.

"If you want to get a Getty image today, you can find it with a watermark very simply," Craig Peters, a business development executive at Getty, told the BBC. Getty will get at least some of the credit for those images via the links back to its website, although the company still won't get paid for the use of those images.

For PR pros who are constantly being told that visual storytelling is the future, Getty's freeing up of this vast swath of images will make life much easier (and inviting to customers and prospects).

Prior to the announcement, communicators wanting to use images from Getty would have to purchase the rights to each one individually or run the risk of legal action.

With so many images now available for free, companies seeking to expand their visual storytelling have an opportunity to do so using high-quality images from one of the most accredited services in the business.

How will you use Getty's new free images in your communications?

Follow Brian Green: @bwilliamgreene

Comments Off


About Brian Greene

Writer/Editor, PR News

Deals of the Week

Get $150 Off PR News' PR Measurement Conference


Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.