Social Media Tips for Nonprofits and Associations


Danielle Brigida

Danielle Brigida

Professional communicators working for nonprofit organizations and associations face numerous budget and staffing challenges not seen in the private sector. Social media can be the great equalizer in these situations, enabling communicators to open new avenues of outreach to organization members, donors, volunteers, partners and the media.

Danielle Brigida, senior manager of social media and integration at the National Wildlife Federation, shared some key social media tips for nonprofit communicators at PR News’ recent Social Media for Associations and Nonprofits Workshop in Washington, D.C.

  • Listening is key. It helps you learn what is going on in your community and develop content that is relevant to it. Listening  also enables  you to form relationships with members and prospects.
  • Use content creatively. Content can add context to your work. It can also engage your community and bring them into the conversation. Be proactive about repurposing, altering and crowdsourcing your content to make it go further across different media platforms. Don’t repeat content verbatim, although it is sometimes worth repeating content on Twitter because it is a continuous feed.
  • Visuals are crucial to the social media ecosystem. Use powerful imagery to engage your community and familiarize yourself with Pinterest and Instagram.
  • Measure your objectives. Pick relevant metrics to measure, and analyze them. Use this information to inform your social media strategy and make adjustments where necessary. There are several free tools available for monitoring your social media activity with Facebook, Twitter and Google.

Follow Danielle Brigida: @starfocus

Follow Richard Brownell: @RickBrownell


Tags: , , , | 2 Comments



avatar

About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • LA Communications Guy

    When I read the headline, I was really excited to share this article with a client who needs to improve their social media activation, but all four tips listed of five promoted in the headline were too vague and didn’t tell enough of a story or provide enough information to be useful to my client.

  • Pingback: Not-For-Profit CEO’s & Social Media | Lucy Brown