Olympian Bode Miller Avoids Weepy Interview Blame Game


Image: Reuters

Image: Reuters

Olympic skier Bode Miller’s on-camera emotional breakdown during an interview after his bronze medal victory drew a lot of heat on social media, and for once it wasn’t directed at him. The five-time Olympian has courted controversy in the past for taking the games too casually and for being a party boy. But this time it was NBC’s Christin Cooper who drew criticism for pursuing an insensitive line of questions about the death of Miller’s brother.

Sports commentators often seek dramatic angles in their reporting to add depth to their coverage, but many Olympic fans took to social media after Miller’s interview claiming that NBC went too far this time.

Miller chose not to engage in the post-interview firestorm, except to say that he did not blame Cooper for his reaction.

Miller could have joined the social media bashing of Cooper, and he was encouraged to do so by some fans. By taking the high road, he not only showed his support for Cooper but also provided a great example of handling a sticky media situation.

Scott Ziegler, social media strategist at Makovsky, recommends similar behavior for brand managers when they find themselves pressured to get involved in a news story. Ziegler recommends looking at your brand’s objectives and personality to see if a comment is appropriate. If there is no compelling need to get involved, then stay out of it. Only comment if it is absolutely necessary.

In Miller’s case, it was a matter of showing empathy for a journalist with whom he has had good relations. In your own case, it never hurts to make a brand look human.

Follow Richard Brownell: @RickBrownell




Tags: , , , , | Comments Off

avatar

About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.