5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony


grimm29n-7

Rep. Michael Grimm being interviewed after President Obama's State of the Union address.

Journalists are paid to ask the tough questions in live interviews. Even if certain ground rules are laid out in advance, a journalist is not bound by law to hold to those ground rules. Media trainers and PR pros teach spokespeople (CEOs, celebrities, athletes, politicians) how to handle the very questions they least want to be asked.

Firstly, spokespeople and interviewees should always expect to be asked the toughest questions imaginable and, secondly, they should know how to address the tough questions directly and then bridge to their preferred message.

Sometimes things go awry in interviews, even when the person being interviewed is a veteran of skirmishes with journalists, as is usually the case with politicians. Just last night, for example, New York Rep. Michael Grimm (R-Staten Island), when asked an on-camera question about his campaign finances by NY1 reporter Michael Scotto, threatened to throw Scotto off a balcony in the U.S. Capitol building. Grimm apparently didn't know that the camera was still rolling.

"Let me be clear to you. If you ever do that do me again I'll throw you off this f------ balcony," Grimm says in the video. "I'll break you in half. Like a boy."

Politicians are spokespeople like any other. Like CEOs, they represent an entire organization; in this case their elected office and administrative staffers. And like any CEO or politician, Grimm has his media handlers—and they are probably not having any fun today. So in the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.

1. Hide the office firearms and Twinkies.

2. Find out if your senior leader is on prescription medication, and determine if he or she went off the prescribed dosage. That's a good back-story.

3. When you're helping your senior leader draft a statement of apology, do not meet his or her eyes for more than three seconds at a time. Animals in the wild consider staring to be a threat, and tend to act accordingly.

4. If your senior leader makes you laugh involuntarily, and then asks you, "Do I amuse you? I make you laugh? I'm funny like a clown?" stay cool and show no fear.

5. Work on your resume.

Follow Steve Goldstein: @ SGoldsteinAI




2 Comments

avatar

About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • http://www.pouncenow.com davearmon

    Love your headline, Steve.

    News organizations nationwide jumped to Scotto’s defense. Excluding NY1′s coverage, there were 771 mentions of Grimm and Scotto on TV and radio through 5 p.m. ET today, according to Critical Mention.

  • Pingback: Know Your Rights | davidflowers80