12 Questions You Need to Ask About Your CSR Program


Image: Superdream.

Corporate social responsibility is a win-win program for your brand. Not only will your company be improving your stakeholders’ community, but your CSR programs can also enhance team-building efforts.

If that isn’t enough, your CSR program can also impact your bottom line. Several studies have indicated that most consumers not only want to do business with a socially responsible brand, but are also willing to pay more for their products.

Your CSR programs are an essential part of your communications and marketing strategy, so it's important you are doing it right.

William B. Horne, president and CEO at Truist, and a contributor to PR News' "Corporate Social Responsibility Guidebook, Vol. 6," believes there are 12 vital questions every brand should ask about their CSR programs in order to make them the best they can be:

  1. Does the program help to differentiate your brand?

  2. Is the program bolstering your company’s reputation?

  3. Does the program engage and inspire employees and customers?

  4. Are you publicizing your program through multiple channels?

  5. Are you listening to feedback from key stakeholders?

  6. Are you evolving and adapting the program on a continuous basis?

  7. Does the program take advantage of your company’s strengths?

  8. Are you following industry best practices?

  9. Can you tie the program back to core business objectives?

  10. Do you have buy-in from senior management?

  11.  Are you using the best technology tools for the job?

  12. Are you keeping on top of tracking, measuring and reporting your impact?

Answer yes to all 12 of these questions and you are well on your way to CSR success.

Learn more about CSR strategies and best practices in PR News' "Corporate Social Responsibility Guidebook, Vol. 6"

Follow Caysey Welton: @CayseyW

Comments Off


About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.