12 Questions You Need to Ask About Your CSR Program


Corporate-Social

Image: Superdream.

Corporate social responsibility is a win-win program for your brand. Not only will your company be improving your stakeholders’ community, but your CSR programs can also enhance team-building efforts.

If that isn’t enough, your CSR program can also impact your bottom line. Several studies have indicated that most consumers not only want to do business with a socially responsible brand, but are also willing to pay more for their products.

Your CSR programs are an essential part of your communications and marketing strategy, so it's important you are doing it right.

William B. Horne, president and CEO at Truist, and a contributor to PR News' "Corporate Social Responsibility Guidebook, Vol. 6," believes there are 12 vital questions every brand should ask about their CSR programs in order to make them the best they can be:

  1. Does the program help to differentiate your brand?

  2. Is the program bolstering your company’s reputation?

  3. Does the program engage and inspire employees and customers?

  4. Are you publicizing your program through multiple channels?

  5. Are you listening to feedback from key stakeholders?

  6. Are you evolving and adapting the program on a continuous basis?

  7. Does the program take advantage of your company’s strengths?

  8. Are you following industry best practices?

  9. Can you tie the program back to core business objectives?

  10. Do you have buy-in from senior management?

  11.  Are you using the best technology tools for the job?

  12. Are you keeping on top of tracking, measuring and reporting your impact?

Answer yes to all 12 of these questions and you are well on your way to CSR success.

Learn more about CSR strategies and best practices in PR News' "Corporate Social Responsibility Guidebook, Vol. 6"

Follow Caysey Welton: @CayseyW




Comments Off

avatar

About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.



Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.