What Brands Need to Know About Facebook’s Latest Acquisition


branchJosh Miller, co-founder of Brand Media, announced yesterday that his company is being acquired by Facebook and will be integrated into the social network's newly formed Conversations group.

Financial details of the deal have not been disclosed, but communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations.

The Branch platform is a service that enables users to curate content from throughout  the Web and develop shareable conversations around the content. Potluck, the other platform included in the deal, is an iPhone app showcasing what topics are trending and enabling users to start conversations on those trends with friends and contacts.

Brands like Hyatt have worked with Branch to develop online conversations. Miller said that Facebook plans to scale Branch to accommodate its massive social network, meaning the Conversations group will be able to service a variety of clients.

With increased emphasis on social shares and metrics like "People Talking About This" (PTAT), PR pros need to strategize how to be conversation starters and leaders. With that in mind, Facebook’s latest acquisition should offer a helping hand.

Since going public, Facebook has sought innovative service products to drive revenue. Sponsored content was one of its initial offerings; however, the company said it plans to stop that service in April. More than likely its Conversations group will be a new alternative vehicle for brands eager to reach and engage stakeholders.

Follow Caysey Welton: @CayseyW




Comments Off

avatar

About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.