Reports of shortages of Kraft’s Velveeta have been circulating recently, and according to an AdvertisingAge report, the “prepared cheese product” may not be available at some grocery stores until mid-February due to a plant issue.
Velveeta, known as "Liquid Gold" to some, is an important ingredient in many favorite game day snacks—think queso dip and cheeseburgers. A shortage could drive sales even higher than usual this winter, as anxious cheese-lovers start clearing the shelves of the product where it remains in stock.
Kraft insists that the shortage is not a PR stunt, and two Fall 2013 memos warn of shortages due to moving Velveeta production to a new plant. “We informed our retail customers a few months ago about the supply challenges and we’ve been working hard to adjust distribution accordingly,” says Kraft spokeswoman Jody Moore. The Velveeta team also recently posted a message to its official tumblr, saying the "Cheesepocalypse" is real.
Is the Velveeta shortage an example of cheesy PR? Let us know what you think.
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