12 PR Tips for Working with Media

Media-Relations-updateThere is no shortage of advice in communications regarding  how to deal with the media, although, as we often see on the news, people tend to forget the fundamentals. Per our Facebook page, PR News readers shared some of the best advice they have received in dealing with the media.

For more information, check out PR News' Media Training Guidebook, vol. 5.

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  • Annoymous.

    I work for the media and this list is lacking a lot. And yes, there is such thing as “off the record” if you develop relationship with those in the media. Here’s a tip: When there is negative attention to your company/client don’t ignore us… because when there is positive PR to be done, we’ll be more inclined to ignore you.

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