12 PR Tips for Working with Media

Media-Relations-updateThere is no shortage of advice in communications regarding  how to deal with the media, although, as we often see on the news, people tend to forget the fundamentals. Per our Facebook page, PR News readers shared some of the best advice they have received in dealing with the media.

For more information, check out PR News' Media Training Guidebook, vol. 5.

Follow Richard Brownell: @RickBrownell

Tags: , , | 2 Comments


About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Annoymous.

    I work for the media and this list is lacking a lot. And yes, there is such thing as “off the record” if you develop relationship with those in the media. Here’s a tip: When there is negative attention to your company/client don’t ignore us… because when there is positive PR to be done, we’ll be more inclined to ignore you.

  • Pingback: 12 tips for PR pros working with media. @TxStPRSSA #mc3343 | engagingpr