6 Ways to Avoid Spam Filters With Your PR Messages


Spam-folderIt's only Jan. 2, but chances are good that some of your pitches have already gotten snagged in spam filters. And you're no spammer—you're offering useful information to journalists, influencers and customers whom you've carefully targeted, whom you're pretty sure could use what you're sending.

It may have nothing to do with the quality of the material you're offering and have everything to do with some basic mistakes you might be making, day in and day out. Try applying some of these spam filter-avoidance tips from Myra Oppel, regional communications vice president for energy delivery company Pepco Holdings, and see if your ratio of connections to missed connections improves.

  1. Use your own company email address, not, for example, "info@mycompany.com."
  2. If you're emailing a news release, label it as such in the subject line or in the body of the release.
  3. Make your subject line informative instead of an empty tease.
  4. Avoid the use of all caps in subject lines—and in body copy, for that matter.
  5. Avoid these common spam keywords and phrases: "urgent," great offer," "free [anything]," "amazing [anything]," "it's effective," "guarantee," "order now," "remove," "this isn't spam."
  6. And to get past the human spam filters and avoid getting a reputation as a spammer, only send pitches and releases when you have real news to share.

Follow Steve Goldstein: @SGoldsteinAI


1 Comment

avatar

About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.