LinkedIn Recruitment Program Shaping Up As New Channel for PR Pros


The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing.  Now, just like a Swiss watch, comes word of  a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.

Dan Shapiro, senior VP for global solutions at LinkedIn, told the Financial Times that LinkedIn would develop algorithms akin to those Google has created for its search engine, with the aim of transforming the “incredibly inefficient” world of recruiting and charting careers.

The new product does not yet have a release date.

According to the FT, the program will be more a more accurate source for figuring out which job candidates do best at which companies.

Unlike Twitter or Facebook, LinkedIn strictly traffics in the business sector, touting a network of more than 250 million potential job candidates. It’s considered the main online destination for both job seekers and recruiters. (Job postings for social media positions on LinkedIn, for example, have grown 1,300% since 2010.

Yet despite a bevy of tools targeting the business class, PR pros may be giving LinkedIn short shrift. They shouldn’t, as this infographic (below) makes a pretty good case that LinkedIn should be top of mind for PR professionals.

Image: LinkedIn

Infographic: LinkedIn

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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



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