Remembering JFK’s Flair for Communication


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Today marks the 50th anniversary of the assassination of President John F. Kennedy. Every conceivable aspect of Kennedy’s life and horrific death is being remembered this week.  We recall JFK as a great communicator, who knew that to lead was to inspire. So we cherry picked a few of his quotes that we thought would have particular resonance for PR pros.


“Leadership and learning are indispensable to each other.”

“Those who dare to fail miserably can achieve greatly.”

“Things do not happen. Things are made to happen.”

“Efforts and courage are not enough without purpose and direction.”

“Conformity is the jailer of freedom and the enemy of growth.”

“The goal of education is the advancement of knowledge and the dissemination of truth.”

“Let us never negotiate out of fear. But let us never fear to negotiate.”

“The time to repair the roof is when the sun is shining.”

“The human mind is our fundamental resource.”

“The great enemy of the truth is very often not the lie, deliberate, contrived and dishonest, but the myth, persistent, persuasive and unrealistic.”

 Follow Matthew Schwartz: @mpsjourno1


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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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