During PR News' Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the business value of social media and digital communications.
The responses reaffirm some of the key challenges that are now facing PR and marketing executives.
We'll keep these short and sweet:
> Apryl Ash, consultant, Purple Door Communications. “Be authentic.”
> Kyle Duarte, VP, Weber Shandwick. “The number one rule is to keep it simple."
> Greg Dvorken, executive VP, Weber Shandwick. “Know your IT people really well.”
> Pamela Finer, marketing manager, Quaker Oats. “Always be where your customers are, so that they’re hearing it for the first time when the world is hearing it for the first time.”
> Jean Medina, senior VP, Airlines for America. “Our number one rule is that it’s always about the customer, and when you make it about the customer, everybody wins.”
Follow Matthew Schwartz: @mpsjourno1