5 Ways to Prove the Business Value of Social Media


DEEJAYDuring PR News' Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the business value of social media and digital communications.

The responses reaffirm some of the key challenges that are now facing PR and marketing executives.

We'll keep these short and sweet:

> Apryl Ash, consultant, Purple Door Communications. “Be authentic.”

> Kyle Duarte, VP, Weber Shandwick. “The number one rule is to keep it simple."

> Greg Dvorken, executive VP, Weber Shandwick. “Know your IT people really well.”

> Pamela Finer, marketing manager, Quaker Oats. “Always be where your customers are, so that they’re hearing it for the first time when the world is hearing it for the first time.”

> Jean Medina, senior VP, Airlines for America. “Our number one rule is that it’s always about the customer, and when you make it about the customer, everybody wins.”

Follow Matthew Schwartz: @mpsjourno1


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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



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