Virgin America has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.
To be fair, other airlines have found clever ways to better engage passengers with safety instructions. However, Virgin America’s latest iteration has taking off as viral, sharable content, earning millions of online views. And it showcases the company's persona as a hip, but high-end brand.
The fun and (as Mashable refers to it) “sassy” video is an excellent example of how brands can deliver creative and compelling content while staying on message. However, in the world of online video content, some might contest that it's a bit too long.
What do you think?
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