Virgin America Spins Drab Safety Information into Dynamic Brand Content

Virgin America has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.

To be fair, other airlines have found clever ways to better engage passengers with safety instructions. However, Virgin America’s latest iteration has taking off as viral, sharable content, earning millions of online views. And it showcases the company's persona as a hip, but high-end brand.

The fun and (as Mashable refers to it) “sassy” video is an excellent example of how brands can deliver creative and compelling content while staying on message. However, in the world of online video content, some might contest that it's a bit too long.

What do you think?

Follow Caysey Welton: @CayseyW

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About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

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