Want to Build Trust for Your Brand? Deliver on Your Promises


Image: www.hensher.ca

Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions.

Perception is reality, today more than ever before, and brand reputation can make or break a business. So, how do you build trust in your brand, enhance brand reputation and communicate that to stakeholders effectively and  efficiently?

PR News asked this basic question on Facebook: How Does a Brand Build Trust? We received some interesting replies.

Elena Canty quoted Mark Twain: "If you tell the truth, you don't have to remember anything.”  That call for honesty was a theme many Facebook fans touched on, as Andrea Thrubis replied “Honesty and integrity” and Francisco G. III chimed in, “With integrity.”

Transparency was an oft-invoked quality for brand building, and one that builds on the honesty theme.  Obviously, it’s hard to be dishonest when transparency is the order of the day.  When PR News asked the same question on Twitter, Boris Cho expanded on the transparency theme, tweeting: @PRNews Brands build trust with accessibility, transparency, and benevolence. Brand-trust leads to brand-loyalty, then brand-extension.

Katie McManus Campbell pointed out that brand building should be part of an overall company culture as she replied “The brand doesn't inherently, the people do.”  Several of PR News' Facebook users pointed out, in various ways, that brand building is an holistic, companywide activity.

For the full list of responses, please click here. For the responses via Twitter, click here.

Follow Brian W. Kelly: @bwpkelly 

Tags: , , , | Comments Off


About Brian Kelly

Brian Kelly is a freelance B2B and B2C journalist and copywriter with over 22 years of publishing and marketing experience. For more information see http://www.candlewoodcreative.com.

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.