Write Right for Mobile: 3 Takeaways


Chicago-PR-Expert-Jamie

Jamie Izaks

Mobile communications is a tough nut to crack, whether you are an analyst, marketer or PR pro. The screen is generally small, and the attention span of users is microscopic. Nevertheless, it is a direct portal to your audience, and your content is always just a tap or swipe away.

Mobile communications requires its own unique strategy—you can't assume that the same methods you use on the Web will work on mobile. Jamie Izaks, president at All Points PR and speaker at PR News’ Nov. 21 Writing Boot Camp at the Hyatt Regency in Chicago, offers three tips here for the PR pro looking to communicate better on mobile.

1. Less is more. "Owned media, i.e. blogs, and informative websites, are more important than ever before for our clients," Izaks says. "We are constantly writing content. However, consumption of that content is different on desktops/laptops versus mobile devices. For mobile versions, follow this motto: Less is more. Consider bullet-pointing information, leaving out any graphics/photos, linking to secondary information and eliminating all fluff and filler content."

2. Offer two versions. "So you've shortened and sharpened content for mobile, but your desktop/laptop users want more information. From your mobile version, link to a more comprehensive blog and website article."

3. Be deliberate with your mobile design. "Hurried mobile users don't want to be bogged down in swiping past images. They want information in an instant. Keep the top of your mobile pages free of graphic clutter, focus on succinct copy and defer additional content to links that go to expanded articles. Focus the initial mobile page on key points and link to additional information."

Jamie Izaks will be speaking on the session “Mobile Communications: How to Write Right for Mobile,” on Nov. 21 at PR News’ Writing Boot Camp in Chicago.

Follow Caysey Welton: @CayseyW




Comments Off

avatar

About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.



Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.