"Breaking Bad" aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television hasn't been significant.
Obviously, PR pros shouldn’t model themselves after lead character, Walter White. After all, being a murderous drug kingpin doesn’t exactly net good publicity. Not to mention chemistry and PR are vastly different vocations.
Still, if you think about what chemists and PR practitioners do, you can find some common ground. That is, both mix and match elements to produce reactions. Granted that the notion is quite literal for a chemist. But PR pros must incorporate a number of principles, theories and practices in order to do their job well.
So, as an informal tribute to Breaking Bad, PR News created the PRiodic Table of Elements. The table has several important elements that a PR pro needs to consider on a day-to-day basis. Yet, unlike with chemistry, there is no danger in mixing these elements to create your own formula for success.
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