A recent report from CEO.com found that 68% of Fortune 500 CEOs have no social media presence. Interestingly, we wrote about another study showing that roughly 80% of director-level respondents indicated that their CEO would be open to coaching and counseling.
Think that’s a void that PR can fill?
The dearth of C-level executives on social media (and the simultaneous desire for counsel) represents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.
In a recent issue of PR News, Anne Green, president-CEO of CooperKatz & Co. Inc., argued that PR should take the lead on social. "PR has rapidly ascended the curve on social, to where we now drive the leading edge," Green said. "The multi-channel, multi-message nature of our work is perfectly suited to engaging heavily fragmented audiences." There's no reason why this shouldn't apply to a CEOs Twitter or Instagram account.
Need some reaffirmation about why it’s important that your CEO develop a social media presence?
Indeed, having your CEO on social channels can be a powerful brand asset. PR pros should seize this opportunity and make the push to get their C-level execs on board.
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Follow Lucia Davis: @LKCDavis.