3 Tips You Should Already Know to Create Better Vines

vine-is-coming-to-android_-iooi_0With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.

One of the most unique features of the video platform is the creativity required to produce a spreadable piece of content. There are a number of techniques that can be leveraged to develop a video clip that tells a complete narrative. However, the trick is keeping it simple while keeping it fresh.

Communicators need to understand this one essential lesson: there is not a one-size-fits-all strategy for Vine. What works for one brand’s stakeholders may fall completely flat with another. However, what is great about a six second video is that you can start over and try again, and keep trying until you get it right.

With that in mind, here are 3 tips you should already know about creating better Vine content:

  1. Create something brand new. Viral Vines typically catch on because a concept surprises the viewer and they feel compelled to pass it along. Before you shoot and post your video ask yourself if the Vine has attributes to make people want to share it, if the answer is no, then do something else.

  2. Plan ahead. Every second counts, so consider storyboarding (yes, really). And also, think about: perspective, sound, setting, lighting and how well it will loop. More than likely you will start to factor other things in as well, but this is a good place to start.

  3. Remember your audience. Whether you’re looking to create something funny or something very avant-garde, you have to make sure that your audience will “get it.” Sure, everyone wants to create viral content, but there is no value to that unless your stakeholders are the primary content consumers

Follow Caysey Welton: @CayseyW

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About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

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