LinkedIn Looking to Expand Its Audience

With social media demographics beginning to skew older, LinkedIn is bucking the trend by targeting two new demographics–teenagers and college students.

Beginning September 12, LinkedIn will be available globally to users 13 and up. Not only that, but University Pages have been rolled out. The strategy is a two-handed approach: First, it expands the reach of the network; and secondly, it cultivates long-term users.

LinkedIn indicates that its University Pages will be the foundation of its education services strategy. The pages will be similar to business pages, in that members can connect with one another inside the group, and outside users can learn more about the institutions and its members.

University Pages could be an interesting starting point for a more robust employment connection product in the future, considering that fits into LinkedIn’s mission. But at the very least, in the short term, it should start encouraging younger users to sign into the network at an earlier age.

There are two very important things communicators must ponder here: One, LinkedIn will soon be a platform where brands can reach an even larger audience; and two, brands will have a platform to communicate with budding stakeholders, which is an opportunity to develop brand awareness. 

Follow Caysey Welton: @CayseyW

1 Comment


About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.