Don’t Sell Shoes, Cars or Vacations? Your Brand Still Has Video-Ready Stories to Tell


Image: Dplanet::
Image: Dplanet::

Video is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video.

But the stories are always there to be found, says Tim Baker, VP of digital strategy for MWW. Baker, who spoke recently at PR News’ Next Practices PR Conference in San Francisco, suggests the following thought-starters for video storytelling:

1. Show a process (design, development, testing, brainstorming)

2. Make people think (ask questions, make bold statements, share provocative quotes)

3. Have a call to action (ask viewers to sign up for something, learn more about an issue, share thoughts on a subject)

4. Show results (who did you help, how are things getting better for your customers or target audience?)

Follow Steve Goldstein: @SGoldsteinAI