8 Irresistible Incentives to Include in Your Content


A large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you're putting on the page (or the screen). From pitches to press releases, if you can't captivate your target audience, you're not doing your job.

Here are eight incentives that make any reader—whether a journalist, consumer or investor—click through your content, courtesy of Andrew Hindes, president and founder of The In-House Writer:

1. Save money or time

2. Improve appearance, health or love life

3. Help career, business or investment

4. Emotional or poignant

5. Interesting or informative

6. Provocative or controversial

7. Relationship, marriage or child-raising advice

8. Funny, sexy, juicy or titillating

Print this list out and keep it by your keyboard for the next time, er, later today, when you have to create compelling content, regardless of the media platform.

Follow Lucia Davis: @LKCDavis.




Comments Off

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.