Google has rolled out a new feature that will display three in-depth articles that will complement search.
Sources can vary depending on search topic. However, the top three choices will reportedly remain stable, as the feature is intended to serve as the definitive references source. Here's a display:
Getting into the top three spots won't be easy , as Google will not sell placement slots. That means that your content must do the heavy lifting. With that in mind, here are 5 tips for PR pros who want to do a better job leveraging SEO, compliments of Andrew Hindes, president of In-House Writer.
1. Make it interesting. Google now assigns greater importance to content shared extensively on social media sites such as Facebook and Twitter. Still, the trick is to make it interesting, sharable and valuable.
2. Use natural language. Make sure to weave into your copy the words and phrases your audience actually use when talking about your subject, rather than the industry jargon you use around the office.
3. Keep it tight. Rather than trying to jam everything about your product or service into a four-page release, tell one clear story in one or two pages.
4. Give it a punchy headline. A strong, concise headline attracts readers and encourages sharing on social media.
5. Keep links to a minimum. Embedding a link to your company website gives readers a convenient way to learn more about the products and services you provide. But don’t overdo it. Search engines are suspicious of copy with too many links and may even write your release off as Web spam.
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