‘A-Rod’ At the Bat: Swing and a Miss?

Alex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline. The Yankees’ slugger faced some hard-hitting questions from the media soon after he was slapped with a 211-game suspension for allegedly using performance-enhancing drugs. (Rodriguez is allowed to play while he appeals his suspension). From a PR standpoint, how do you think A-Rod did during the presser? Did he change the narrative or just bury himself deeper? 

Alex Rodriguez

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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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