5 Things a PR Pro Can’t Live Without

Everyone has that one item he or she simply can't live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.

Here is a list of the top five (in order) things PR pros must have, always.


5. A Calendar/Planner

Think where you might be without something to organize all of your day-to-day tasks?


4. Social Media

Let's face it, social media makes staying connected a lot easier. 


3. Your Trusty Style Guide

Whether its AP, Chicago or an in-house reference sheet, your style guide keeps you in-check and your content sharp.


2. Coffee

Dark and delicious, nothing gets you ready for your day like a cup of coffee (or a pot).


1. A Smartphone

You can't live without it. What more needs to be said?



Honorable Mention

A Fanny Pack

A PR News reader comments, "Yes, I said fanny pack!"


Follow Caysey Welton: @CayseyW



About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

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  • Samantha Owens

    All of these made perfect sense, and then fanny pack made me giggle. The GIF is priceless. But you could put the smartphone and the planner into the fanny pack. Hmm…

    • Jenny

      If you’re in the UK, that has a whole different meaning!!