FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now


By now, you've probably seen the video of a FedEx courier recklessly tossing boxes into the back of her truck (and made a mental note to use UPS the next time you need to make a shipment). The other man in the video is a security guard named Bob Marge, and he wants you to know that he's sorry.

Both Marge and the FedEx employee were fired, but Marge took the extra step to issue an official apology, calling the incident "a lapse in judgement" and insisting the actions in the video "don't reflect his true character." In an interview with WABC NY, Marge says, "I should not have done that. I made a mistake by doing that, and I hurt a lot of people by doing that. I just want to come clean and let them know that I feel very badly for what I did."

Crisis management has officially filtered down to the individual level. Marge taking responsibility for his actions in such a public way drives home the reality that every employee of a company is a potential crisis manager now. Whether he sought out professional advice, an agency reached out to him or he acted on his own, Marge made a smart PR move with this gesture.

Follow Lucia Davis: @LKCDavis.


3 Comments



avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • http://www.facebook.com/profile.php?id=733504611 Rich Klein

    That’s all very nice but the only thing that counts is what FedEx said about it. The company did issue a sharp apologetic statement but, as far as i can tell, FedEx only sent it to the media. It wasn’t on the company Facebook page or on the website (news section). And since the crisis happened as a result of a viral video ON YouTube, I would have advised company founder Frederick W. Smith to deliver his reaction statement on YouTube as well. If there’s a crisis in New York City, you don’t go to LA to deal with the media. Same with social media.

  • Jane

    Tossing bosses into the back of a truck would be quite a feat…

    • Lucia Davis

      Good catch, Jane! Sorry about that. Updating now.