Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience.
In this age of information overload, it is increasingly difficult to reach your audience–even though there have never been more tools at your disposal. B2B storytelling can be especially tricky because audiences are typically corralled into industry silos. Not only that, but professionals seem to be getting busier by the day.
Entrepreneur published an infographic addressing these obstacles, which offers some insight on how to appeal to busy professionals through great storytelling.
Follow Caysey Welton: @CayseyW