3 PR Superheroes, Just In Time for Comic-Con 2013

Whether it's in the middle of a social media meltdown or the end of a disappointing meeting with the CEO, have you ever wished someone would swoop in and make it all better? Comic-Con 2013 kicks off today, and all of the fantastic photos of costumed attendees made us wonder what otherworldly protagonists communicators need the most. Here's what we came up with.

1. The Extinguisher

Image: Scopecube

Image: Scopecube

Did a disgruntled employee just hijack your corporate Twitter and tweet out a string of expletives about your brand? Did your company’s president utter something unbelievably offensive on a morning talk show? The Extinguisher is here to help. Not only does this guy stomp out the initial flames of a social media firestorm, but he possesses a sixth sense that arms him with the ability to have all the repair and rescue materials immediately on hand.

2. The C-Suite Soothsayer

Image: Estrada Photography

Image: Estrada Photography

A longstanding PR obstacle has been getting—and keeping—upper management's attention. Perhaps you need a realistic budget for your brilliant CSR program, or maybe it's that your CEO is in dire need of media training before his New York Times interview—whatever the case, the stakes are high and the odds are not in your favor. This is when The C-Suite Soothsayer steps out from an ephemeral bloom of purple mist to paint a picture of a future where PR doesn't have a seat at the table. Once senior managers have seen the light—and the scary results of ignoring your sage advice—you'll definitely get more than a few minutes of their time.

3. The Content Coagulator

Image: Buzzdixon

Image: Buzzdixon

Part of your job as a communicator is to get information about your brand and its products in the media, but let's face it, for some this is a bigger challenge than for others. A biopharma company is going to have less thrilling news to report than a TV network or the White House. The Content Coagulator exists for those of us who struggle to produce fresh, compelling content about our company on a regular basis. He finds an angle for even the most niche content to draw journalists and consumers alike. Plus, he has a direct line to all the major players of your target media outlets.

What PR superheroes do you wish for in a time of need?

Follow Lucia Davis: @LKCDavis.

Comments Off


About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.