What Keeps PR Pros Up at Night?

Image: wealthmanagement.com

In an informal poll PR News asked readers on Instagram what keeps them up at night. Turns out to be the same thing that keeps us stoked during the day: social media.

Nearly half of our respondents said that social media prevents them from getting some (much-needed) shuteye.

But there were other nocturnal bugaboos as well. Rthexton, for example, said, “Making sure I’m keeping up with finding as many creative opportunities for my clients.”

One of our favorites responses was from josie_rosa, who said, “People needing PR and not knowing it. I’m always thinking about what company, celeb or individual could use some help.”

Spoken like a true PR professional.

Here’s the full list of responses. Care to chime in?










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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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  • Crystal Roberts

    #ideas #brainstorming