While Facebook tries to prove the strength of its business model, LinkedIn continues to rack up impressive numbers and showcase its power for brands. In the last 12 months, more than 500,000 companies launched company pages on LinkedIn, according to the company (see infographic below).
Since its IPO, shares of LinkedIn have gone up 92%, according to The Wall Street Journal. The company has rolled out several new features recently, including two-step verification to ward off hackers, the ability to post rich media in status updates and a streamlined "Who's Viewed Your Profile," according to LinkedIn's blog.
This infographic should serve as a reminder to brands to create their own company pages and engage with the platform, which is, at its core, a business social platform. In addition to being the de facto social network for executives, LinkedIn seems focused on continuing to improve the user experience (unlike Facebook, which appears to care far more about advertisers than users). The onus is on PR pros to ensure that their businesses are fully and accurately represented on the site.
Follow Lucia Davis: @LKCDavis.