More Companies Planting Flags on LinkedIn: Infographic


While Facebook tries to prove the strength of its business model, LinkedIn continues to rack up impressive numbers and showcase its power for brands. In the last 12 months, more than 500,000 companies launched company pages on LinkedIn, according to the company (see infographic below).

Since its IPO, shares of LinkedIn have gone up 92%, according to The Wall Street Journal. The company has rolled out several new features recently, including two-step verification to ward off hackers, the ability to post rich media in status updates and a streamlined "Who's Viewed Your Profile," according to LinkedIn's blog.

This infographic should serve as a reminder to brands to create their own company pages and engage with the platform, which is, at its core, a business social platform. In addition to being the de facto social network for executives, LinkedIn seems focused on continuing to improve the user experience (unlike Facebook, which appears to care far more about advertisers than users). The onus is on PR pros to ensure that their businesses are fully and accurately represented on the site.

Julie Inouye, head of product PR at LinkedIn, will be speaking on August 6 at PR News' Next Practices Annual Conference in San Francisco. Register today!

Follow Lucia Davis: @LKCDavis.




1 Comment

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.