More Companies Planting Flags on LinkedIn: Infographic

While Facebook tries to prove the strength of its business model, LinkedIn continues to rack up impressive numbers and showcase its power for brands. In the last 12 months, more than 500,000 companies launched company pages on LinkedIn, according to the company (see infographic below).

Since its IPO, shares of LinkedIn have gone up 92%, according to The Wall Street Journal. The company has rolled out several new features recently, including two-step verification to ward off hackers, the ability to post rich media in status updates and a streamlined "Who's Viewed Your Profile," according to LinkedIn's blog.

This infographic should serve as a reminder to brands to create their own company pages and engage with the platform, which is, at its core, a business social platform. In addition to being the de facto social network for executives, LinkedIn seems focused on continuing to improve the user experience (unlike Facebook, which appears to care far more about advertisers than users). The onus is on PR pros to ensure that their businesses are fully and accurately represented on the site.

Julie Inouye, head of product PR at LinkedIn, will be speaking on August 6 at PR News' Next Practices Annual Conference in San Francisco. Register today!

Follow Lucia Davis: @LKCDavis.

1 Comment


About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.