Carnival CEO Steps Down After Disastrous Year


Carnival Corp. announced today that CEO Micky Arison will be stepping down, though he will stay on the company's board as chairman. It's been a tough year for the company—though passengers on February's Carnival #cruisefromhell might argue that they have borne the brunt of the company’s missteps.

Arison came under fire when he was photographed sitting courtside at a Miami Heat game (he owns the team) while passengers of the ill-fated cruise liner dealt with well-documented conditions like raw sewage running down the walls of the ship.

Carnival was applauded for its response to the crisis, generating good PR by having 200 employees waiting to assist disembarking passengers and offering every passenger $500, a flight home, a full refund on their booking, a credit for a future cruise and reimbursement for most of their onboard purchases. Still, the damage was done and someone needed to fall on his sword.

Arison had been CEO of Carnival since 1979. Arnold W. Donald, who has been a director at the company for 12 years, succeeds him.

There are some PR waves you can ride out, but raw sewage is a surefire way to sink a reputation.

Follow Lucia Davis: @LKCDavis


Comments Off



avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.