Mixed Opinions Over Whether APR Has Value for PR Pros


A debate has been raging on PR NewsTwitter and LinkedIn pages: Should PR pros get accredited? Don Radoli, a senior communications officer who posed the question on LinkedIn, echoed the sentiment we saw play out on Twitter: 

"We've had many discussions in this group about this topic. Opinions seem to be split down the middle. Veterans who have migrated to PR from other fields seem to think accreditation is unnecessary while young graduates and others who have formal education tend to favor accreditation to weed out ‘press agents.’"

Those against accreditation in public relations (APR) certification say that it is dated, not valued outside of the PR industry and not professionally rigorous or specialized enough. Pro-accreditation folks say that having the credential shows a commitment to PR standards and ethics, in addition to helping communicators stand out from the marketing crowd.

It’s interesting that those who responded to our question on Twitter were resoundingly pro-APR, while the LinkedIn discussion was roughly 50-50.

So, where do you fall on the PR accreditation debate?

Follow Lucia Davis: @LKCDavis

 

Twitter responses to the APR debate

 


Comments Off

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.