Your Pocket Guide to PR Social Measurement


Tying social media metrics to organizational goals can be a real bear. Social media is notoriously difficult to measure, and it's a long and winding road to connecting sales to Facebook "likes" or the number of Twitter followers you have.

"Connecting social metrics to business goals requires a mindset shift from social media results to business results," says Don Bartholomew, senior VP of digital and social research at Ketchum. "It also demands an acknowledgement that the business impact isn't always sales. It can be employee loyalty, corporate reputation and customer satisfaction."

Bartholomew uses this matrix to align social goals with business objectives. Use it to see how your tactics measure up.

For more measurement tips, check out PR News' PR Measurement Guidebook Vol. 6

Follow Lucia Davis: @LKCDavis


Comments Off

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.