Facebook Doles Out Verification Badges, But Only to ‘Prominent’ Brands


Selena GomezImposters have preyed on the innocent since our ancestors first crawled out of the slime. The Internet and then social media have made life even easier for imposters, who no longer have to don false beards and print fake diplomas to take in the mulititudes of gullible rubes. It's taken the fear and justified paranoia of powerful entities—celebrities and big, corporate brands, in this case—to motivate Facebook to crack down on these social media imposters and start issuing its own version of Twitter's verification badges.

Facebook's newly launched verified pages and profiles will "help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook," the company announced in a news release. Verified Facebook accounts will be marked with a blue circle with a white check inside it. These badges will appear next to account names in timelines and in search results.

The new badges will help brands—and the communicators who manage brand messaging—establish their true Facebook identity for their external audiences and for their employees.

The application of verification badges is entirely in the hands of Facebook. Facebook's help center says that you can't request to have your profile or page verified with a badge. You can, however, report to Facebook any fake accounts. The badges are reserved for "a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences."

So if you want a blue circle with a white check mark for your brand, get in line behind the velvet rope, and wear comfortable shoes.

Follow Steve Goldstein: @SGoldsteinAI

 




Comments Off

avatar

About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.