5 Expert Tips for Amazing Content Marketing


As consumers strive to interact with brands on a more personal level, content marketing continues to gain traction throughout the communications field. Content marketing can transform a brand into a media production company, such as Red Bull, which has been called "a publishing empire that happens to sell a beverage."

Here are five PR tips on producing the best content marketing for your company:

▶ There are no boring subjects, just poorly told stories, disinterested audiences and lame content.

 Don’t talk about yourself: Talk about your audience. Know what is relevant to them, and then show you understand them

-- David Patton, VP and editor in chief, Waggener Edstrom Worldwide

 Be a publisher, but commission 'authors' and 'retailers' through content and distribution partnerships.

-- Eliza Anderson, global PR manager, Intrepid Travel

 Start with the content you have. You may have whitepapers, print articles or other content that you can repurpose online. I am amazed at the breadth of information that our engineers and product managers have amassed over the years that is still very relevant, but hasn’t seen the light of day.

 Be brave. Digital marketing is like riding a bike: You are going to fall. It’s going to happen, but you have to keep trying new technologies and methods to find out what will work for your brand.

-- Chad Melton, manager, digital marketing and user experience, Ingersoll Rand

Want to hear from more experts on content marketing? Register for the June 18 PR News' Content Marketing Boot Camp in New York City. 

Follow Lucia Davis: @LKCDavis




1 Comment

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.