Heed Murdoch’s Warning with These Facebook Alternatives

On the eve of the one year anniversary of Facebook's disappointing IPO, News Corp. Chairman-CEO Rupert Murdoch tweeted a potential prophecy of the social media behemoth's demise.

He should know: In 2005, Murdoch bought MySpace for $580 million, only to dump the company in 2011 for a measly $35 million. 

Facebook has been floundering since last year's IPO. In February, the Pew Research Center released a study that found 28% of Facebook users reporting that the network was less important to them compared with the year earlier period. In addition, 34% said they spend less time on the social platform. Users' waning enthusiasm is reflected in Facebook's stock price which, despite rebounding from its all-time low of $17.729 last May, closed last night at $26.1331% below the original flotation value. 

Here are three social networks that are starting to gain traction. Get to know them now, in case Murdoch's prediction becomes a reality.


With 50 million users (and counting), this smartphone messenger is fast, quick and easy-to-use. Basically, it's the modern equivalent of AIM. The app is free to download and available on nearly all operating systems. In addition to texts, users can share content like photos and voice messages. The kicker? The app uses data plans or Wi-Fi to transmit and receive messages, helping users avoid text messaging rates from telecom providers. 


Snapchat's main demographic is the covetable 13 to 25 group, but its user base is growing daily. The photo messaging service sends pictures, drawings, videos and messages to a select list of recipients. Then, the message disappears forever. (Or so the company saysthere has been some debate concerning its promise of ensuring the content vanishes for good.)


If Kik and Snapshot are all about sharing, Wanelo is all about shopping. Users on the e-commerce site post pictures that pop up in a Pinterest-like framework. The difference is that, when you click on a picture, you are taken directly to a website where you can purchase the item. Wanelo is consistently among the highest rated apps in the lifestyle category in Apple's App Store, frequently holding the No. 1 spot. 

Follow Lucia Davis: @LKCDavis



About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • http://www.SMDigitalPartners.com/ SMDigital Partners

    As Facebook continues to churn in the Local Area, remember that the end user will ultimately make a decision. The difference between MySpace and Facebook was that at its hey day MySpace was truly its only competition – there were other social networks but none gained massive following until Facebook – It could also be a generational thing, meaning younger kids are using their mobile devices to take pictures vs creating content to engage. Should be an interesting 18 months.

    • Lucia Davis

      Couldn’t agree more! Thanks for reading and sharing the infographic