6 Tips for Deploying a Pinterest Editorial Calendar


Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully mapped out editorial calendar that covers all stakeholder sub-communities and passions with consistency. Homes.com uses such a calendar and does so within a context that engages all team members. Here are some of Byrum's internal best practices for use of the calendar.

  • Share it where everyone can see it, touch it and live it
  • Place accountability on the team—ensure that those responsible for various elements get things done as assigned
  • Align directly with PR pitches—by doing so, you strengthen brand messages and expand participation in the Pinterest campaign
  • Provide big picture and hourly details
  • Map out topic themes in advance
  • Tie Pinterest campaigns into trends and seasonality

At the PR News Big 3 Conference, where Byrum spoke on Thurday, she shared this sample calendar:


 

 



Tags: , | Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.