6 Tips for Deploying a Pinterest Editorial Calendar


Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully mapped out editorial calendar that covers all stakeholder sub-communities and passions with consistency. Homes.com uses such a calendar and does so within a context that engages all team members. Here are some of Byrum's internal best practices for use of the calendar.

  • Share it where everyone can see it, touch it and live it
  • Place accountability on the team—ensure that those responsible for various elements get things done as assigned
  • Align directly with PR pitches—by doing so, you strengthen brand messages and expand participation in the Pinterest campaign
  • Provide big picture and hourly details
  • Map out topic themes in advance
  • Tie Pinterest campaigns into trends and seasonality

At the PR News Big 3 Conference, where Byrum spoke on Thurday, she shared this sample calendar:


 

 





Tags: , | Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.