How to Create Shareable Content, Cute Cats Notwithstanding


Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content.

Jonathan Perelman, vice president of agency strategy and development at BuzzFeed, shared his rules for shareable content at the PR News Social Media Icon Awards luncheon today in New York. And Perelman should know, since 75 percent of BuzzFeed's visitors share content from the site.
 
Perelman's Social Content Rules:
 

1. Make content you'd be proud to share

2. Don't use tricks

3. Be yourself

4. Own what you are

5. No ideas are bad ideas - always experiment

6. Have a heart

7. Content is about identity

8. Capture the moment

9. Cute animals deserve respect

10. Humor is inherently social

11. Nostalgia is social too

12. And human rights is social too

13. Don't ignore mobile

14. Don't post things people are embarrassed to share

 
In summary, take a step back and remember that you're sharing content with other human beings who like to laugh, learn and give back to the community.




Tags: , , , | Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.