How to Create Shareable Content, Cute Cats Notwithstanding


Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content.

Jonathan Perelman, vice president of agency strategy and development at BuzzFeed, shared his rules for shareable content at the PR News Social Media Icon Awards luncheon today in New York. And Perelman should know, since 75 percent of BuzzFeed's visitors share content from the site.
 
Perelman's Social Content Rules:
 

1. Make content you'd be proud to share

2. Don't use tricks

3. Be yourself

4. Own what you are

5. No ideas are bad ideas - always experiment

6. Have a heart

7. Content is about identity

8. Capture the moment

9. Cute animals deserve respect

10. Humor is inherently social

11. Nostalgia is social too

12. And human rights is social too

13. Don't ignore mobile

14. Don't post things people are embarrassed to share

 
In summary, take a step back and remember that you're sharing content with other human beings who like to laugh, learn and give back to the community.




Tags: , , , | Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.