How to Create Shareable Content, Cute Cats Notwithstanding


Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content.

Jonathan Perelman, vice president of agency strategy and development at BuzzFeed, shared his rules for shareable content at the PR News Social Media Icon Awards luncheon today in New York. And Perelman should know, since 75 percent of BuzzFeed's visitors share content from the site.
 
Perelman's Social Content Rules:
 

1. Make content you'd be proud to share

2. Don't use tricks

3. Be yourself

4. Own what you are

5. No ideas are bad ideas - always experiment

6. Have a heart

7. Content is about identity

8. Capture the moment

9. Cute animals deserve respect

10. Humor is inherently social

11. Nostalgia is social too

12. And human rights is social too

13. Don't ignore mobile

14. Don't post things people are embarrassed to share

 
In summary, take a step back and remember that you're sharing content with other human beings who like to laugh, learn and give back to the community.

Tags: , , , | Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.