Pinterest Answers PR Pros’ Prayers With Offer of Analytics

Pinterest on Tuesday quelled some of its critics by finally giving page managers a way to measure and track how people interact with their content. The free product, called Pinterest Web Analytics, is Pinterest's latest effort to shore up its services for business purposes. 

Since Pinterest launched in 2010, a lack of measurement tools has been a sore spot with brands considering using the platform. Outside services, such as Curalate, have provided data on pins, re-pins, likes, shares and impressions, but that meant PR pros must use an external analytics interface—now, Pinterest is a one-stop measurement shop, à la Facebook Insights. 

The new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites. "If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest," said Tao Tao, software engineer, on the Pinterest blog. "We’ll also show you a selection of your most repinned, most clicked and most recent pins so you have a better idea of what’s popular." 

Page managers can pick a timeframe to see how their numbers trend over time, find out which pins get the most repins, who pins them and what else people pin alongside them. 

While Pinterest hasn't introduced any advertising options yet, it's latest ware fits PR pros looking to track their efforts just fine. 

Here's a walkthrough video on the new feature from Pinterest: 

Follow Bill Miltenberg: @bmiltenberg

To learn more about the latest and best practices for using Pinterest for communciations, register today for PR News' April Big 3 Conference in New York City.


Comments Off


About Bill Miltenberg

Community Editor at PR News.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.