Pinterest Answers PR Pros’ Prayers With Offer of Analytics


Pinterest on Tuesday quelled some of its critics by finally giving page managers a way to measure and track how people interact with their content. The free product, called Pinterest Web Analytics, is Pinterest's latest effort to shore up its services for business purposes. 

Since Pinterest launched in 2010, a lack of measurement tools has been a sore spot with brands considering using the platform. Outside services, such as Curalate, have provided data on pins, re-pins, likes, shares and impressions, but that meant PR pros must use an external analytics interface—now, Pinterest is a one-stop measurement shop, à la Facebook Insights. 

The new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites. "If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest," said Tao Tao, software engineer, on the Pinterest blog. "We’ll also show you a selection of your most repinned, most clicked and most recent pins so you have a better idea of what’s popular." 

Page managers can pick a timeframe to see how their numbers trend over time, find out which pins get the most repins, who pins them and what else people pin alongside them. 

While Pinterest hasn't introduced any advertising options yet, it's latest ware fits PR pros looking to track their efforts just fine. 

Here's a walkthrough video on the new feature from Pinterest: 

Follow Bill Miltenberg: @bmiltenberg

To learn more about the latest and best practices for using Pinterest for communciations, register today for PR News' April Big 3 Conference in New York City.

 




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About Bill Miltenberg

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