Low Unemployment Rate Bodes Well for PR Job Seekers


The U.S. economy is on the way up, according to a new report  by the U.S. Labor Department. The economy gained 236,000 jobs in February, well above prior estimates. Better yet, the unemployment rate fell to 7.7%, its lowest level since December 2008.

Within professional services, 73,000 new jobs were added in February, according to the report. While this includes the PR/communications sector, specifically where do PR pros stand in terms of job opportunities?

For several months PR News' editors have heard from agency and in-house PR execs that their organizations have been hiring. Rick Gould, managing partner at PR industry mergers and management consulting firm StevensGouldPincus, which fields its annual agency benchmarking survey, says all indications are that industry growth and profitability will be compared with 2012.

In terms of continued PR hiring, Gould is optimistic. "There is always a huge demand for quality people and I'm seeing a major commitment by firms to go after quality talent," Gould says. "Good people create good work, which retains quality clients who give them even more work as well as refer new business."

Another indicator of a healthy PR job market is the number of listings on the PR News Job Board, which  counts more than 2,000 positions that are now available.

Time to update the resume.

Follow Scott Van Camp: @svancamp01




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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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