For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story.
The chart, from TopManagementDegrees, plots out the most influential CEOs based on Klout scores and Twitter followers. And generally, they’re not who you’d think they would be. Mark Zuckerberg is nowhere near the top, but Rupert Murdoch is. Foursquare’s Dennis Crowley is at number 10, but Richard Branson, Mark Cuban, Steve Case and Steve Forbes all rank above him.
Warren Buffet is nowhere near the top, and the number-one most influential CEO is…Oprah Winfrey. The infographic, based on data from Reuters and Klout, measures influence based on the user’s ability to drive action.