Yahoo’s Revamped Website Signals an External Change in Corporate Culture

Today's blog post from Yahoo CEO Marissa Mayer announcing that an update to the Yahoo homepage would be rolled out in the next few days marks another change in the digital company's culture.

Since joining the pioneering but troubled Internet company last summer, Mayer has instituted several internal changes to improve Yhaoo's morale and values. Sure,  removing the company’s stock price from the homepage of the company’s intranet and  making meals free are small-bore changes, but they add up.

Now comes an external culture-change component. On the blog, Mayer frames the website update around a "new, more modern" Yahoo, designed to be more intuitive and personal. New applications announce local weather forecasts and Facebook friends' birthdays—a most importantly for reaching Yahoo users where they are, the site is optimized for smartphones and tablets.

In her relatively brief tenure, Mayer has instilled a coolness (and "calmness" for that matter) quotient that no doubt is picked up on internally, and, as we reported in January, externally with the media, as well.

With today's announcement, it appears that Mayer is seamlessly moving Yahoo's culture in the right direction, a task that many considered almost impossible a year ago.

Follow Scott Van Camp: @svancamp

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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