Yahoo’s Revamped Website Signals an External Change in Corporate Culture

Today's blog post from Yahoo CEO Marissa Mayer announcing that an update to the Yahoo homepage would be rolled out in the next few days marks another change in the digital company's culture.

Since joining the pioneering but troubled Internet company last summer, Mayer has instituted several internal changes to improve Yhaoo's morale and values. Sure,  removing the company’s stock price from the homepage of the company’s intranet and  making meals free are small-bore changes, but they add up.

Now comes an external culture-change component. On the blog, Mayer frames the website update around a "new, more modern" Yahoo, designed to be more intuitive and personal. New applications announce local weather forecasts and Facebook friends' birthdays—a most importantly for reaching Yahoo users where they are, the site is optimized for smartphones and tablets.

In her relatively brief tenure, Mayer has instilled a coolness (and "calmness" for that matter) quotient that no doubt is picked up on internally, and, as we reported in January, externally with the media, as well.

With today's announcement, it appears that Mayer is seamlessly moving Yahoo's culture in the right direction, a task that many considered almost impossible a year ago.

Follow Scott Van Camp: @svancamp

Comments Off


About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.