4 Tips to Leverage a Booming LinkedIn


LinkedIn's stock just keeps climbing. On Feb.7 the company announced its seventh-consecutive quarter of exceeding analysts' projections for both earnings and revenue.

In fact, just after the earnings call, LinkedIn tripled its IPO stock price of $45 in May 2011 to $135.45. While this is great news for investors, what's important for communicators is the social network’s usage numbers. Last month the company reported more than 200 million users—recording per-quarter growth of 10 million-to 15-million users each quarter in 2012.

Alternately, while Facebook dwarfs the professional social network, with 1.06 billion monthly active users, two studies released last week cited considerable "Facebook fatigue" and disinterest in Facebook brand pages among Millennials (read the PR News blog post).

Which means it’s time to evaluate how to leverage LinkedIn's soaring fortunes. Here are four tips from Bill Corbett, president of Corbett PR, on how to make the most out of this growing social engagement tool.

  • Make sure there’s a connection from your LinkedIn page to your blog. “People can read your profile, but a blog is really where they get to know you,” says Corbett.
  • For better SEO, ensure that your organization’s profile is filled out to 100%, and that you’ve included keywords in the profile.
  • If you’re putting on a live event, consider forming a LinkedIn group that addresses the event topic.
  • Use LinkedIn’s InMail as well as regular e-mail to pitch reporters. Corbett finds InMail to be very effective in reaching the media.


Follow Scott Van Camp:
@svancamp01




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.