4 Tips to Leverage a Booming LinkedIn


LinkedIn's stock just keeps climbing. On Feb.7 the company announced its seventh-consecutive quarter of exceeding analysts' projections for both earnings and revenue.

In fact, just after the earnings call, LinkedIn tripled its IPO stock price of $45 in May 2011 to $135.45. While this is great news for investors, what's important for communicators is the social network’s usage numbers. Last month the company reported more than 200 million users—recording per-quarter growth of 10 million-to 15-million users each quarter in 2012.

Alternately, while Facebook dwarfs the professional social network, with 1.06 billion monthly active users, two studies released last week cited considerable "Facebook fatigue" and disinterest in Facebook brand pages among Millennials (read the PR News blog post).

Which means it’s time to evaluate how to leverage LinkedIn's soaring fortunes. Here are four tips from Bill Corbett, president of Corbett PR, on how to make the most out of this growing social engagement tool.

  • Make sure there’s a connection from your LinkedIn page to your blog. “People can read your profile, but a blog is really where they get to know you,” says Corbett.
  • For better SEO, ensure that your organization’s profile is filled out to 100%, and that you’ve included keywords in the profile.
  • If you’re putting on a live event, consider forming a LinkedIn group that addresses the event topic.
  • Use LinkedIn’s InMail as well as regular e-mail to pitch reporters. Corbett finds InMail to be very effective in reaching the media.


Follow Scott Van Camp:
@svancamp01


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.